There’s this interesting announcement from BMW - http://l.tarnovski.com/topJmsC. The brand is planning to introduce the possibility to activate hardware options on-demand, via an app, even after the car is purchased. And most probably there’s going to be an App Store with an infrastructure probably similar to those of the iOS and Android systems. But there’s something a lot more interesting beyond this.
BMW's digital revolution
BMW's digital revolution
BMW's digital revolution
There’s this interesting announcement from BMW - http://l.tarnovski.com/topJmsC. The brand is planning to introduce the possibility to activate hardware options on-demand, via an app, even after the car is purchased. And most probably there’s going to be an App Store with an infrastructure probably similar to those of the iOS and Android systems. But there’s something a lot more interesting beyond this.