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De ce 7 aprilie rămâne ignorat. Scurtă incursiune în psihologia comportamentelor sociale
Psihologia „mulțimii electorale”, studiu de caz
Jul 16, 2021
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Andrei TARNOVSKI
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De ce 7 aprilie rămâne ignorat. Scurtă incursiune în psihologia comportamentelor sociale
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July 2020
BMW's digital revolution
There’s this interesting announcement from BMW - http://l.tarnovski.com/topJmsC. The brand is planning to introduce the possibility to activate hardware…
Jul 14, 2020
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BMW's digital revolution
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June 2020
How GDPR encourages businesses to become brands
While GDPR made customer acquisition in some ways more complicated, this has also proven to be a great opportunity for building trustful relationships…
Jun 30, 2020
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How GDPR encourages businesses to become brands
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McAdidas - the paradox that makes sense
Although it may seem paradoxical, Adidas' collaboration with McDonald's is one of the most successful to date. Here's why
Jun 22, 2020
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Andrei TARNOVSKI
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McAdidas - the paradox that makes sense
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Balenciaga & Spanish painting
Branding & art go hand in hand since... forever?
Jun 8, 2020
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Andrei TARNOVSKI
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Balenciaga & Spanish painting
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May 2020
The "stress 3.0" era
Why we're probably never be going back to our "old normalcy".
May 3, 2020
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Andrei TARNOVSKI
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The "stress 3.0" era
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April 2020
How eCommerce failed in the eCommerce era
How eCommerce evolved in the first few weeks of the pandemic
Apr 12, 2020
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Andrei TARNOVSKI
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How eCommerce failed in the eCommerce era
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Eșecul eCommerce în era eCommerce
Cum a evoluat eCommerce-ul în primele săptămâni de pandemie
Apr 12, 2020
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Andrei TARNOVSKI
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Eșecul eCommerce în era eCommerce
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Hârtia igienică, diamantele, criza și brandingul
Cumpărăturile de panică
Apr 10, 2020
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Andrei TARNOVSKI
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Hârtia igienică, diamantele, criza și brandingul
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March 2020
You either love it or... mock it. Gucci's new visual identity
Why Gucci is worth the title brand of the century.
Mar 17, 2020
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Andrei TARNOVSKI
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You either love it or... mock it. Gucci's new visual identity
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Chanel and the "gift guilt"
How Chanel used our mothers' gift guilt and childish illustrations to increase their sales
Mar 17, 2020
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Andrei TARNOVSKI
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Chanel and the "gift guilt"
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June 2019
4 lessons brands should learn from Vladimir Zelenski’s success in elections
1. It’s easy to mistake fiction for reality.
Jun 7, 2019
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Andrei TARNOVSKI
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4 lessons brands should learn from Vladimir Zelenski’s success in elections
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